The Delta Project

The Delta Model is a new organizing framework that was developed by Dean Wilde, along with other members of Dean & Company, and Arnoldo Hax of the MIT/Sloan School of Management, to help managers in the articulation and implementation of effective corporate and business strategies. It grew from our conviction that the world of business had been experiencing transformations of such magnitude that existing managerial frameworks were now either invalid or incomplete. Moreover, the emergence of the Internet, with the previously unimagined potentials for communication, and the technologies surrounding e-business and e-commerce, made available some powerful new tools that allowed the feasibility of completely different business approaches.

The immediate result of this effort is an integrated strategy development process that presents a new approach and a new discipline to strategic management. While focussing on a new set of strategic positioning options that revolve around the concept of "bonding", The Delta Model also addresses the critical issue of linking strategy to execution through the discussion of the use of Adaptive Processes, Aggregate and Granular Metrics, and Experimentation and Feedback to drive performance.

The Delta Model has also spawned a long list of research efforts as academics around the world have looked to extend the concept through application to a number of new and old economy industries. The Delta Model has attracted the interest of corporate executives as well, and has been featured in a number of articles and conferences. Finally, the concepts of The Delta Model have been captured in a book co-authored by Wilde and Hax titled The Delta Project.