| Client: |
|
| Problem: |
- Balance sheet growth stalled
- Existing customer retention programs of limited effectiveness
- Need to stem customer attrition and develop internal retention competency
|
| Approach: |
- Granular analysis to establish de-averaged view of attrition problem and retention
efforts
- Identified customer treatments intended to deepen client relationships actually
destroyed value
|
| |
 |
| Results: |
- Measurable balance sheet growth
- Redefined customer contact strategy
- Avoided negative return expense
- Created internal retention competency
- Delivered 260% retention effort improvements
|
| |
 |
