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start-Ups

• Market entry strategy for a data communication / internet technology product
• Strategy development for a satellite/wireless airline ISP

Over the course of modern history, few phenomena have had as large and rapid an impact on the global economy and the role of start-ups as has the recent growth of the Internet and related technologies. While these new technologies have spawned literally thousands of innovative companies and product ideas, economic success stories have been limited. For stand alone technology companies, the funnel is particulary narrow, with less than 6% bringing fully developed products to market, and even few on a trajectory towards profitability and growth.

Dean & Company's Technology Development Practice specializes in working with nascent companies to maximize the odds of commercial success. Our core skill is developing the detailed economic images between strategic building blocks (customer elasticity, competitor economics, etc.) and a holistic business plan. With this comprehensive view of the business opportunity, it is possible for clients to move the organization in the right direction; the path of maximum return on investment. We've applied this practice with clients across a broad range of industries and situations, including:

• Helping a start-up wireless ISP and infrastructure provider develop a pricing strategy and optimized JV business structure in order to secure further financing.
• Developing the business strategy and granular planning model for an emerging fiber backbone provider.
• Assisting a European power tool manufacturer seeking to introduce a radically new home construction product to the U.S. market.